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Farmers Insurance Unveils New Ads Focusing on Business and Specialty Insurance Products

PR Newswire, July 27, 2009

LOS ANGELES, July 27 /PRNewswire/ — Farmers Insurance Group of Companies announces another historic debut of its latest full complement commercials which focus on customer service and the value of Farmers Insurance agents living and working in communities across America. The latest ad campaigns focus on small business insurance and specialty coverage for products like boats, motor homes and ATVs with real-life customers.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080605/LATH062)

The commercials are part of the “True Stories” campaign comprised of television, radio and Internet ads. The campaign was developed and produced by Farmers and its ad agency, The Richards Group.

The commercials pay particular attention on the relationship between two Farmers agents and their customers – agent Ron Roark and customer Ted and agent Steve Washburn and customer Tina.

The small business commercial focuses on the excellent customer service provided by Ted’s agent and how their relationship grew along with Ted’s business. The specialty commercial displays how Tina’s agent met her multiple vehicle needs and simplified her decision making process.

“These ads plow new ground for us by highlighting Farmers’ business insurance and specialty insurance products, which many people may not realize we offer,” said Kevin Kelso, Executive Vice President and Chief Marketing Officer of Farmers Insurance Group