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Merkle Introduces Market Research Practice

Business Wire, Nov 12, 2009

Christine Baskin Appointed Vice President of New Group

COLUMBIA, Md. — Merkle (www.merkleinc.com),
one of the nations largest and fastest growing customer relationship
marketing agencies, today announced the formation of its new Market
Research Practice, which will provide new insights into client marketing
programs by discovering and understanding how consumer beliefs and
attitudes shape purchasing and engagement decisions. The new practice is
part of Merkles Quantitative Solutions Group, which provides leading
organizations with analytical insight and strategy to drive highly
targeted and measurable marketing programs.

Hired to lead the practice in the role of vice president, market
research, is Christine Baskin, an industry expert with more than two
decades of experience in uncovering market research insight for top
companies in sectors that include pharmaceutical and healthcare, retail
and consumer packaged goods, banking, technology, restaurants and
hospitality, telecommunications, and many others.

A recognized market research leader, Baskins experience includes senior
management roles at recognized firms. Baskin joins Merkle from BioVid, a
market research firm in Princeton, New Jersey, where she managed a team
of research professionals providing complex quantitative knowledge for
pharmaceutical and biotech clients. Earlier, Baskin held senior
positions at TNS Healthcare, Yankelovich and guy gets girl Knowledge Networks.
Baskins research and consulting teams have provided detailed customer
insights that influenced brand positioning and management, shaped new
product development and drove highly informed direct-to-consumer
initiatives.

Merkle Chairman and CEO David
Williams said, Merkles Market Research Practice is a natural next
step in the evolution of our business, and will effectively complement
our existing and proven data, analytics, technology and agency services
capabilities. The Market Research Practice will provide knowledge that
will further enable Integrated Customer Marketing and help our clients
optimize their strategies and business processes by leveraging known
facts regarding consumer actions with new attitudinal insights